What We Do

We partner with educational institutions, municipalities and organizations to reimagine the schools, cities and jobs of the future. Through arts integration, we help clients to infuse imagination, creativity and innovation into their practices to develop holistic, human-centered approaches to learning, living and working.


Creative Re/Frame strategically integrates arts and creativity with effective business strategies to maximize impact.


Our Approach



We believe creativity is inherent in each individual.

We approach our work with curiosity and deep listening skills to tailor make our services for our clients. We tap into our client’s creative mindset to collectively envision new strategic and innovative solutions.



We connect caring with outcome.

With backgrounds as both political and arts organizers, the Creative Re/Frame team is dedicated to enacting positive change. We bring energy, passion and commitment to our work and help our clients drive forward their ambitious projects.



We value strategic goal setting.

Your time is valuable. We make sure our work together is concise and clear with set goals and deliverables to ensure we get you to where you want to be.



We translate ideas into action.

Recognizing the importance of urgency, setting and implementing tasks and timelines and measuring impact is what we do. Creative Re/Frame is highly focused on final products that help get at the systemic change needed to create long lasting impact.

Imaginative, seamless and effective are words to describe the work of Creative Re/Frame. A trusted consulting group, they make deep and long-lasting connections with individuals and organizations, helping them take off and go far.
— Susan Musinsky, Executive Director, Social Innovation Forum

Our Partners Include

From the inception of the BUild Lab, Jen and Wendy’s creative and strategic work has been critical in welcoming a cross-disciplinary group of students, including arts and liberal arts majors, into our center for innovation and entrepreneurship.
— Ian Mashiter, Managing Director, BUild Lab, Boston University


With our MAKE • CARE • STRATEGIZE • IMPLEMENT approach we work with Educational Institutions, Municipalities, Organizations, and Creative Practitioners to design clear, concise and measurable action plans to integrate arts and creativity into strategic visioning, curricula and workplace environments.


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Teaching customized workshops is the heart of our work. As experienced university lecturers, we offer a hands-on approach to helping students and participants harness the power of their creative mindsets and help them take an idea to implementation. Under the umbrella of creative entrepreneurship, we cover prototyping, marketing, funding, business plans, survey research, implementation and measuring impact.



We provide facilitation for meetings, retreats and symposia. We help our clients integrate arts and creativity in impactful and meaningful ways for better outcomes.

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We work with institutions and leadership teams to help them meet strategic goals. We help clients assess their needs and provide the creative and effective tools to implement their vision.



Jen and Wendy are the Dynamic Duo on the speaking circuit. Their inspirational talks on Bringing Meaning to the Marketplace leave audiences engaged and inspired.

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Working with individual artists and creative practitioners, we help our clients find their voice and set action plans to implement their goals and ensure meaningful success as working artists and creative professionals.


See what we’ve been up to

Click through to see our collection of videos and articles


Our Story

We believe that imagination, creativity and empathy are critical for healthy societies and for future businesses. We envision a world where business and art join forces to generate economic, social and cultural value while promoting a triple bottom line: People, Planet and Profit.

Photo courtesy of  Liz Linder

Photo courtesy of Liz Linder

Jeannette (Jen) Guillemin

With a background in arts leadership, counseling and teaching, Jen is an arts advocate and creative problem-solver. She has mentored thousands of student-artists and has spearheaded many arts initiatives at the Boston University College of Fine Arts. She served as inaugural director of arts leadership and innovation, interim director of the BU School of Visual Arts and as founding director of the BU Visual Arts Summer Institute. Jen has expertise in higher education administration, building effective partnerships, strategic visioning, curriculum development and cross sector collaboration. Her professional collaborations have led her to teach in prisons and homeless shelters, to create community engaged projects in Boston and to publish research on cultural entrepreneurship and the creative economy. Jen’s passion is to help people identify and focus personal values, creative interests and unique gifts in order to achieve their educational, professional and personal goals.

Jen holds a bachelor’s degree in English from SUNY Geneseo and master’s degrees in both Arts Administration and Counseling from Boston University.


Photo courtesy of  Liz Linder

Photo courtesy of Liz Linder

Wendy Swart Grossman

With a background in US and South African presidential campaigns - clarity, communication and deadlines are Wendy's strength. As a Creative Practitioner and Consultant Wendy brings her expertise in building effective partnerships, strategic planning, board development, measurable outcomes, communication, and workshop facilitation to the table. Wendy is a connecter, a political and community organizer, a logistical wizard, and a visionary advocate/activist for community building and engagement. She has held positions at Harvard’s Museum of Science and Culture and the Graduate School of Design as well as The Science Museum in London, UK and scores of NGO’s, non-profits and social impact businesses nationally and internationally. 

Wendy holds a bachelor’s degree in Economics and Political Science from St. Olaf College and a master’s degree in Urban and Environmental Policy from Tufts University.



TEDx: Bringing Meaning to the Marketplace


100 Conversations

100 Conversations with Boston's arts leaders, creative entrepreneurs, makers and doers.


Contact Us

Thank you for your interest in Creative Re/Frame! We love to hear from potential clients and collaborators with any and all new ideas, interesting stories and thoughts about how we can work together.


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